This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.ĪRRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Leicester’s indelible spirit will help ensure we remain on this exciting path.” We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Parimatch are also underdogs in the international gaming industry. Their meteoric rise is because of their shrewd management and drive to succeed. “Yet, just over ten years ago they were playing in the third tier of English football. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Leicester are the great surprise story of the Premier League. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Sergey Portnov, CEO at Parimatch added: “This is a fitting and excellent partnership for Parimatch. We look forward to working together and helping to grow each other’s international profile.” Harj Hir, Head of Partnerships at Leicester City, commented: “We are really pleased to partner with Parimatch, an exciting international brand. Interview backdrop branding and visibility on Leicester City’s social media channels will also be implemented as part of the deal. The partnership will cover the club’s domestic season and also its UEFA Europa League campaign.Īdditionally, Parimatch will also gain visible branding on the pitch-side LED advertising boards at the King Power Stadium during Premier League, Emirates FA Cup and Carabao Cup games. ![]() Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign.įollowing the agreement, which also sees Parimatch become the Premier League club’s new betting partner, the betting firm will have its branding appear on the training and warm-up wear for Leicester City’s first team squad.
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