Instagram’s algorithms use a lot of different engagement metrics to decide which posts get bumped up in feeds, including likes, comments, shares, views, and saves. If Instagram Saves are private, why should brands care and why are they suddenly a hot topic for measuring engagement? Why Instagram Saves Are Important From here, you can create Collections with titles like “House Goals,” “Vacation Ideas,” or “Gifts for Mom.” Lest brands start direct marketing to Instagram users based on their Collections and Saves, the social network keeps all of this saved content private and only viewable by the account holder.īut wait.
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